Nike Air Max 90

Side B

Introducing STWO

In hip-hop, picking your top 10 rappers is as essential as picking your favorite ice-cream, five are safe, but what about the other 5? Fighting the odds and virtually a part of shaping the cultural influence of rap music is the black gold, aka vinyl records. It’s no hidden story that the Air Max 90 coined the term “Fresh Sneaker,” yeah sure, it could also be made up by us, but who to blame, we are talking about one of the most iconic sneakers ever.

A few days after the highly-anticipated Air Max 90 Side A, Nike Sportswear move forward and flip the record with the blacked-out Air Max 90 Side B. Based on and inspired by the black gold, the Side B is referencing 8 iconic “90s” listed as tracklist: Infrared, King Of The Mountain, Anniversary Cork, Moon Landing, Lemon Frost, Untold Truth, OG Ostrich, and BRS Powerwall.

Teaming up with multi-talented producer Stwo for the Air Max 90 Side B campaign, famed for his remixes, and own productions as well as building sound carpets for Drake, 6lack or Jeremih, the Parisian producer navigates through sound-spheres like a true Jedi. Sneakersnstuff visited the contemporary artist in his studio, in which he produced an exclusive track for SNS and Nike – available only during the release in Berlin and Paris pressed on an exclusive Vinyl.

The Nike Air Max Side B drops exclusively at Sneakersnstuff on the 22th of June.

Directed by Axel Flamand Photography by Dorian Malonga