About Sneakersnstuff

Sneakersnstuff (SNS) is a brand founded in 1999 out of the love and curiosity for the culture and life around Sneakers, Fashion, Art, Music and Basketball. Today Sneakersnstuff works through 4 main pillars.

SNS Label

Through Sneakersnstuff's own SNS Label we can creatively transform our curiosity for new things, and our passion for heritage into items. A mix between full apparel collections or just that one special thing is being released on a regular cadence. Some items are meant to never run out of stock, and some things are made in very limited runs and sells out on launch. Since the launch of the first footwear collaboration in 2003 (with Puma) SNS has worked on over 200 collaborative projects with major footwear brands such as Nike, Jordan Brand, adidas, New Balance, Converse, Reebok, Vans and more.

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Sneakersnstuff Retail Experience

What started as a small store in the back streets of Södermalm back in 1999 has now grown to a true retail experience with 7 locations in New York City, Los Angles, London, Paris, Berlin and Stockholm. At SNS Retail you will find the latest hard-to find sneaker releases such as adidas Consortium, Nike x Off-White, NikeLab Collections, adidas Consortium. You will also find a curated assortment of brands such as Aries, Needles, Perks and Mini, South2 West8, ByBorre, Thisisneverthat, The North Face and of course your most classic sneaker silhouettes such as Nike Air Force 1, Nike Air Max 1, Air Jordan 1, Converse All Star, adidas Stan Smith, adidas Campus, Puma Suede, all classics from New Balance and much more. We have sold sneakers and apparel online since 1999. Download our App to get first access to new collections from SNS, and information of the latest releases.

Sneakersnstuff Entertainment

It was never just about sneakers. Sneakersnstuff has always had a soft spot for good friends, good times and good food. With a bar located under our SNS store in NYC, a restaurant in one of our buildings in Tokyo, and aspiring youth club in the basement of our Berlin store and more upcoming projects, Sneakersnstuff will continue to explore how to dive into areas that has inspired us a lot over the years.

SNS Cares

Through this initiative, Sneakersnstuff is able to give back and do better. Better for the community and better for the world. Our community can mean any of the countries we operate in, it can mean our 10 closest friends. Recent projects include working with JMJ Foundation, Whenweallvote, Charity Drop for Unicef as well as more global initiatives to work more sustainable.

Sneakersnstuff Founders

Sneakersnstuff (SNS) was founded in 1999 by Erik Fagerlind and Peter Jansson. Growing up in Stockholm during the 80’s and 90’s the two friends found each other over the passion for Sneakers and the curiosity of its surrounding culture. Erik grew up playing Basketball during the Michael Jordan era, and Peter got hit by the first wave of Hip Hop that found its way to Europe in the early 80’s. Through their love for Sneakers, Peter started working in the Footwear industry in ’89, and Erik in ’94. Sticking together and feeding off each other’s strengths, the two friends continue to find new creative ways to impress the teenager within them whether that be through collaborating with brands on their favorite silhouette, opening a Bar in their favorite city or designing their new favorite collection all while making new friends along the way.