Sneakersnstuff x New Balance 577

It’s been 30 years since the New Balance 577 hit the global market, and 20 years since Sneakersnstuff was founded by two sneaker obsessed kids - Erik Fagerlind and Peter Jansson. In that 20 years SNS has been continually growing, and bringing the love of sneakers to a global audience and the Sneakersnstuff family has grown to over 250 sneaker obsessed "kids". From Stockholm to London, Paris, Berlin and the United States, the New Balance 577 holds a special place in the Sneakersnstuff DNA. To celebrate the 20 years of business, Sneakersnstuff has collaborated on this limited edition New Balance 577SKS - a shoe for the kids who have grown up.

The New Balance 577SKS by Sneakersnstuff, is perfect to grow up into. Notable features are the ENCAP midsole and a durable XAR-1000 rubber outsole delivering cushioning and stability. A system designed to benefit your unique style, and like its predecessors, the 577SKS incorporates the premium DNA of all Sneakersnstuff and New Balance collaborations. Composed with a supple pigskin suede upper, leather tongue, and lightweight TPU heel stabilizer. Made in England. Available in women's and men's sizes.

The campaign is starring employees from Paris, London & Sneakersnstuff hometown Stockholm that have been with the company for several years and grown up with SNS.

The New Balance 577SKS releases online & in-store (all SNS locations) on Aug 24.