Nike Air Max 720 Introducing Lisa Keane

For the upcoming release of the Nike Air Max 720, we joined forces with Swedish born, and London based conceptual fashion creative Lisa Keane, to create two next-level outfits that go along with the Nike Air Max 720. The one-of-a-kind designs are topped-off by a photo shoot in the bustling capital of Great Britain.

“My friends and family know that I feed off colors, light, and reflections. The AM720 has such a knock-out design and combined with the color purple it translates to purpose-driven visual communication. Purple stands for mystery, independence and magic, so I chose to work with tech materials such as latex, reflective ripstop, coated textures, scuba and PVC that reflect color and light depending on the day/night quite like the AM720 do, depending on how the light hits them.”

Besides working in our store in London, Lisa is currently a second-year student at London College of Fashion. She has a broad mix of competencies within textiles. Her knowledge in a broad variety of materials, she worked with layering and stitching to manipulate specific effects on this project to translate the creative concept behind the design to a full campaign.

Sign up for the Nike Air Max 720 Raffle here, and check out the Editorial including behind the scenes below.