SNS Presents: adidas Ozweego

While the concept of reimagining archival sneaker silhouettes isn’t new, adidas took their reinterpretation of the adidas Ozweego to another level. Teased heavily over the last weeks or so, the red-hot ‘90s themed, yet entirely new and futuristic Cloud White and Solar Yellow-colored sneaker gravitate towards the funky and diverse taste of millennials, but with a nostalgic touch. In fact, the new adidas Ozweego is a super comfy, style-heavy update of the Ozweego 3, comfortable to sport in today’s modern menswear. And doesn’t stop there; the lightweight mesh-boasting sneaker pulled from the rich history of the 3-stripes elevates every women’s PFW-fit, easy to crossover and style with ‘90s jeans, skirts or the all-time-high flying biker short. Ultimately, the adidas Ozweego is a sneaker made for everyone, exploring all its options, a modern and effortless shoe with a premium aesthetic quality, tipping its hat to the past, but full of joy for the future.

Photography: Adrian Pehrson