Nike Space Hippie

Our Most Sustainable Campaign Yet.

They are not called Space Hippie for nothing. With peace and love for sports, Nikes' latest line of shoes made from recycled plastic bottles, old t-shirts, and yarn scraps, redefines the meaning of trash sneakers. Emerging from NASA’s theory, that in order to go further into space, we need to recycle and generate products with local materials. A tongue-twisting practice called in-situ resource utilization. The idea is to work with what you have. So when asked to produce content for a product brought to life by their mission to reduce their carbon footprint and make the most sustainable shoe ever - we dug through our archives and created our most sustainable campaign yet; made from 100% recycled content.

The Nike Space Hippie 01, 02, and 03 will be available through raffle in the SNS App in Japan only.

Every little helps!

We didn’t just produce the entire campaign digitally with recycled material from previous campaigns. During the process, we lowered our emission by not traveling, or ship sample products and styling between locations. We also reduced food, and plastic waste by not having any production day catering, supply of water bottles, or single-use plastic products.

Actually, our content creative Ludde even got himself a little bit of an eco-anxiety during production and started walking to work instead of taking the bus. Winning!