SNS x Giani

Giani, based out of Soho, NY stems from experiences brought to life through music, film, photography and art. As a brand, they aim to inspire the world to find their inner creative spirit, to be able to express themselves in a medium of their choice, then bridging it together to accomplish the unimaginable. It's all about staying true to what you believe in, working towards that vision and sharing that with the world around you.

SNS and Giani now presents their debut liaison together. Spearheaded by custom upcycled reversible bomber jackets that come with Giani’s mascot sprayed on both solid and quilted sides, each jacket is unique on its own.

On top, the collaboration includes a green as well as a purple t-shirt, an off-white hoodie with Giani mascot printed all over, and a compact camera with co-branded artwork, embodying Giani’s slogan of “inspired by the uncertainty of how far our visions can take us.” The capsule is then finished by hand-made rugs that dons an oversized mascot.