Tatiana SNS bags Outfit - Pic & Intro txt
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Tatiana's Recreated SNS Outfit

Over the years, Sneakersnstuff has created quite the portfolio of accessories, but none have been as impactful, reused, and repurposed as the SNS tote bag. The colorful little extra something something that you get to bring your latest kicks home has been spotted everywhere, and if you're familiar with the look (after this piece you will - trust us) you will spot them in supermarket lines, gyms, more gyms, tubes, another supermarket and so on, you get the point. When SNS started we first rocked with paper bags that had funny slogans (no really, they were fun), we then stepped up our bag game and introduced a multi-colored selection of oversized SNS bags, that are more than just "the bag”, as by now you might have figured it out, which brings us to Tatiana and her fashion brand Kyrahi. The Swedish/Nicaraguan designer, who is part of the SNS family, is first and foremost a maker, creator, and all-around boss lady that turned countless SNS bags into a dress that left colleagues and friends stunned. While building the brand Kyrahi from scratch, she grew up learning every step of the design-way through stitching and creating doll dresses as a youngin', which later lead to her imprint, with which she creates exclusive designs, where environment and sustainability take center stage. Her mix of modern Scandinavian influences and functionality-driven looks nod to exclusivity but without serving the needs of any mass-market demand. This brings us back to her SNS Outfit, which is composed of SNS logo-reppin’ bags that, in some way, represent her time working at Sneakersnstuff and her idea of repurposing an everyday accessory.

Check out our interview with Tatiana below, where she elaborates on the creative process behind the design, and peep the insane outfit as well.

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SNS: How would you describe the outfit you have created? Tatiana: The outfit by itself is very colorful and extravagant. I went for a careless look allowing the shape of the SNS logos and colours makes it come alive and give the clothes attitude. This created pieces that would not have been possible with a simpler black and white fabric option. The various colorways allowed me to create something that stands out with lots of flowing details from the SNS logos.

SNS: Indeed, it is expressive, mind-blowing and absolutely amazing! What inspired you to create the outfit? Tatiana: I’ve been working at SNS for 5 years now going on my 6th in January. During all these years I’ve been gathering large quantities of SNS bags, some of them even had holes others had broken shoulder straps. When I was cleaning my apartment in preparation for a move one day I started seeing these older SNS bags with other eyes and wanted to give them another purpose. Instead of simply throwing them away. I have had this idea in the back of my mind for a very long time and were recently able to finalize the project with some bag collection assistance from my co-workers as I wanted to use as many versions for the classic SNS bag as possible. 

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SNS: So, now you are a SNS employee of 5 years, how would you describe your relationship with SNS? What do you think is so special working for SNS? Tatiana: I started working at SNS one morning back in 2014 when my older brother who was already working for the company, woke me up asking for help as they needed help during the Black Friday sale. Since then I’ve been a part of the beautiful and ever growing SNS family.  I view SNS not just as a big family, but also a very special brand for all the hard work, love and care shown within the SNS family as a whole which is transpiring through the brand.   I believe that the aspirations to grow naturally into one of the world's premier sneaker destinations sets Sneakersnstuff apart from the competition as it is a process based on quality rather than quantity. Just like me, I feel like SNS is in it for the long run with intentions of being more that just a “brand”. 

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