SNS x New Balance

Following up on our recent “SNS Sports World” and "Blue Racer" collaborations, we’re excited to celebrate the launch of the highly-anticipated SNS x New Balance M574.

Dressed in numerous tones of Green with hits of Violet and shades of Beige, the low-top retro New Balance M574 silhouette balances quality pigskin nubuck with soft synthetic leather elements and nylon lining. Inspired by the endless beauty of raw nature, the SNS 574 offers a luxurious take on a classic from 1988, which turned from a go-anywhere runner to a go-anywhere shoe.

To translate the narrative of the design into a campaign, we worked with New York-based Elijah Anderson aka Space Hose on an extensive poster campaign that mirrors classic New Balance style ads in his signature illustrative style. The campaign will also consist of various nature-inspired events and activations, including an SNS NYC natural wine event and a special menu at our SNS Tokyo Café.