New Balance 991SNS

The reveal of The Secret Colorway

In 2005 SNS co-founders Peter and Erik designed the first-ever SNS x New Balance 577 collaboration during a visit to the Flimby Factory in the UK. After weeks of waiting, the 96 pairs of each colorway arrived, and while Peter’s sneaker looked right on point, Erik’s design was slightly adjusted, switching out the deep blue and yellow of his original design to a more minty look. There just wasn’t enough fabric of the actual colors. New Balance quickly produced the correct colorway, but what to do with the 96 pairs from the first shipment? Release them, and that’s what SNS did! Without a big announcement, no images on the website, just a blank space and a name: Secret Colorway!

17 Years later, SNS released the original two colorways, this time on a New Balance 991, with one more pair to come: the SNS x New Balance 991 “Secret Colorway.” Bringing back the iconic colorway, the sought-after look is crafted with a mix of leather and suede on the upper, continuing to tell the classic story of a New Balance x SNS icon.